An update to our Chrome extension, now with more nerdy stats
In The Lab | Dec 20, 2013

It's almost criminal how easy it is now to quickly generate comparison analysis between domains. Being able to see all of this data aggregated in one place is pretty amazing. Rather than having to go to each service independently multiple times for each domain or page, you can simply type the URL into your browser, click a button and it's all there ready for you to consume it. Some of these metrics aren't even easy to obtain, but being able to get a full breakdown of shares vs. likes vs. comments on Facebook is now, again, at the click of a button. The time it saves alone is huge, but by making it so simple to use and access you almost want to use it more. Do more analysis. At the end of the day it's our clients who benefit from all of this. We're able to serve them faster and with more detail then ever before.
Sometimes it's the small things that make the largest impact. We care about small things.